About the New Georgia Project

About The New Georgia Project

The New Georgia Project Is A Non-Partisan Effort To Register And Civically Engage Georgians.

​Georgia’s population is growing and becoming increasingly diverse. Over the past decade, the population of Georgia increased 18%. The New American Majority – people of color, those 18 to 29 years of age, and unmarried women – is a significant part of that growth. The New American Majority makes up 62% of the voting age population in Georgia, but they are only 53% of registered voters.

Our Story

In 2014, NGP Launched An Ambitious Voter Registration Program Resulting In Roughly 69,000 New Voters Making The Rolls.

That Work Continues Today.
  • NGP’s goal is to register all eligible, unregistered citizens of color in Georgia by the end of the decade.
  • Our research shows that citizens of color register through voter registration drives at twice the rate of whites.
  • As of September 2019, NGP has registered almost half a million Georgians, in all of Georgia’s 159 Georgia’s.

We meet new voters where they are – in churches, on college campuses, and in their neighborhoods – to share information about how to register and how to vote. We are turning new registrants into informed and engaged voters, many for the first time ever.

With the Voting Rights Act gutted, election officials are no longer required to obtain pre-approval for voting changes. We are currently seeing issues like precinct closures and reductions to early voting periods, which disproportionately affect communities of color. Other issues affecting our communities have ranged from Georgia’s discriminatory “exact match” voter registration processing system that prevented thousands from making the rolls, to voter purges which knock millions off the voting rolls every year, criminal charges against those who participate in voter registration activities, unsafe and insecure voting machines, and Georgia’s most recent stolen election. It’s clear that our rights are under attack.

Nsé UfotChief Executive Officer
Nsé Ufot is the Chief Executive Officer of the New Georgia Project (NGP) and its affiliate, New Georgia Project Action Fund (NGP AF). Nsé leads both organizations with a data-informed approach and a commitment to developing tools that leverage technology with the goal of making it easier for every voter to engage in every election. Nsé and her team are also developing Georgia’s home-grown talent by training and organizing local activists across the state. She has dedicated her life and career to working on civil, human and workers’ rights issues and leads two organizations whose complementary aim is to strengthen Georgia’s democracy.
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NGP (501c3) educates and registers the roughly 700,000 eligible (but unregistered) African American, Latino, and Asian American voters, registering more than 250,000 new Georgia voters since 2014.

NGP Action Fund (501c4) engages in local and state political campaigns for the purposes of supporting or opposing ballot measures, referendums, recalls, initiatives, and candidates for local, state, and federal offices. NGP Action Fund makes specific endorsements, from school board to governor, and gets voters to the polls.