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Who We Are

The New Georgia Project is a nonpartisan effort to register and civically engage these Georgians.

Georgia's population is growing and becoming increasingly diverse. Over the past decade, the population of Georgia increased 18%. The New American Majority - people of color, those 18 to 29 years of age, and unmarried women - is a significant part of that growth. The New American Majority makes up 62% of the voting age population in Georgia, but they are only 53% of registered voters.


In 2014, NGP launched an ambitious voter registration program resulting in roughly 69,000 new voters making the roles. That work continues today with NGP’s field team targeting the remaining 700,000+ unregistered citizens of color.

  • NGP’s goal is to register all eligible, unregistered citizens of color in Georgia by the end of the decade.
  • Our research shows that citizens of color register through voter registration drives at twice the rate of whites.


We meet new voters were they are - in churches, on college campuses, in their neighborhoods - to share information about how to register and how to vote. We are turning new registrants into voters, many for the first time ever.

  • We are listening to the stories of registrants who wanted to vote but did not. Many, like Stanley N., never received a precinct card and did not know where to vote; Some, like Annie A., tried to vote but were told their names did not appear on the rolls; Still others, like Dee M., were unable to leave work in time to make it to the polls. NGP is listening and learning.
  • In 2015, NGP is piloting a voter education program called the Advocates for Change Institute that is a multi-week civics course with a goal to increase participants’ civic engagement.


With the Voting Rights Act gutted, election officials are no longer required to obtain pre-approval for voting changes. We are currently seeing issues like precinct closures and reductions to early voting periods, which disproportionately affect communities of color. And we saw this last year with a new “exact match” voter registration processing system that prevented thousands from making the rolls.

  • NGP works with local and national civil rights organizations to defend voting rights and advocate for policies that expand access to voting.
  • In October 2015, NGP will convened a hackathon with programmers, academics, social justice advocates and elections officials, to find tech solutions to civic engagement challenges.