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What We Do

Georgia's population is growing and becoming increasingly diverse. Over the past decade, the population of Georgia increased 18%. The New American Majority - people of color, those 18 to 29 years of age, and unmarried women - is a significant part of that growth. The New American Majority makes up 62% of the voting age population in Georgia, but they are only 53% of registered voters.


  • The New Georgia Project launched a voter registration effort in 2104 to address the inequality we face in Georgia where more than 800,000 eligible African Americans, Latinos and Asian Americans are not registered to vote. This is a staggering and unacceptable number.
  • The New Georgia Project is working to change that inequality and is a non-partisan, non-profit organization focused on civically engaging this growing population in Georgia.